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Pauline van Rijckevorsel's Project
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SINCE 2024
"Hello. Let me introduce you to Gastone!
It's a project that brings together both my love for fashion and all of my somewhat crazy life experiences: from being a stylist in Antwerp, to working as a wedding planner and backpacker in Mexico, to being a graphic designer and business developer in the fashion industry. Here I am, also an entrepreneur in my spare time. The project was born in a shared apartment in the heart of Brussels, surrounded by amazing friends and three sisters.
Pauline "
MULTIPLE
POCKETS
Designed as a practical fashion accessory, the GASTONE pouch features several well-thought-out storage spaces: a lined pocket for your smartphone, two central pockets—one with a zipper and the other without, an integrated card separator, and an embossed logo.
Dimensions: H 21 cm x W 10 cm
Adjustable strap: H 70 cm
Weight: 0.10 kg
Italian fabrics: 100% goat suede and cow leather
Handmade in Morocco
VISUAL IDENTITY
Through my brand, I express modernity, vibrancy, and positivity.
Red and pink, derived from a combination of Gastone pouch colors, have been chosen as the primary colors for the communication (website and social media). Other color combinations are used as secondary on Instagram.
The name "Gastone" is a feminized version of Gaston, my father's name. I chose to add an "e" without doubling the "n" to preserve the masculine energy. My goal is to convey the intensity and vitality that emanate from this name.
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01
Study of the market (13 similar brands)
02
Design conception ( Adobe Illustrator)
03
Sourcing of materials (from Italy & France)
04
Choice of manufacturer (Morocco)
05
Pricing determination (Excel)
06
Product development (5 prototypes)
07
Visual identity & Creation of the e-shop (Shopify, Adobe Illustrator, Photoshop & Procreate)
08
Formalization of the business activity
09
Logistical organization (from Italy & France to Morocco, in Belgium)
10
Marketing & Communication (stores, pop-ups, social media, and e-shop)
The creation of the Gastone pouch was both a complex and meticulous process, requiring careful coordination between multiple parties at each stage.
3 shoots, 3 days of 5 hours each,
7 carefully selected models, and 1 photographer who traveled to
7 carefully chosen locations throughout Brussels.
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PRATICAL
An all-in-one item:
Take your daily essentials anywhere with ease, thanks to its various storage compartments.
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TRENDSETTER
A colorful accessory:
Add a pop of vibrancy to your outfits, no matter the occasion, with its addictive colors.
SECURE
A discreet and durable pouch:
Set off with peace of mind as you conquer the world, knowing all your belongings are safe and secure.